Last Updated: 26th May 2017
We will only process your personal data in accordance with applicable data protection and privacy laws. For the purpose of UK and European Union (“EU”) data protection legislation, the data controller is Link OOH Limited of Met Building, 22 Percy Street, London, England, W1T 2BU.
Why do we need your personal data?
We need certain personal data in order to provide you with access to the Services. If you registered with us, you will have been asked to tick to agree to provide this information in order to access our Services. This consent provides us with the legal basis we require under applicable law to process your data.
We collect information about you in a range of forms, including personal data. As used in this Policy, “personal data” is as defined in the Data Protection Act 1998 and any successor legislation. This includes any information which, either alone or in combination with other information we hold about you, identifies you as an individual, including, for example, your name, postal address, email address and telephone number. We collect information about you in the following ways:
If you register with us to use the Services, during registration, we collect:
Using the Services
We collect certain information to help us operate and provide the Services to you. We collect this "Technical Information" when you register for and use the Services, including:
We do not keep your information any longer than needed to provide the Services to you. If you want to resume using the Services after 6 months of non-use, you will have to re-register.
Information You Provide to Us
We may combine Technical Information or non-personal data about your use of the Services with similar information about other users in an anonymized manner. When we use the term “anonymous information”, we are referring to data and information that does not permit you to be identified or identifiable, either alone or when combined with any other information.
Anonymous information might include analytics information and information collected by us. We use this anonymous data to analyze usage patterns in order to make improvements to our Services and may share it with third parties.
We know where we provide Wi-Fi services by reference to the Structure you connect to, so when you use the Services we can determine your general location. We do not collect information about your exact location.
Other Collection of Information
InLinkUK will not ask for or request sensitive personal data (e.g., information related to racial or ethnic origin, political opinions, religion or other beliefs, health, biometrics or genetic characteristics, criminal background). Nor will we ask for any National Insurance Number or credit card number. Please do not provide this information to us through the Services, emails, feedback forms or in any other way.
Sometimes we supplement anonymized Technical Information we collect from you with information collected by others. Third parties may include advertising partners or other providers that help us understand our users.
We will not share any information that is not anonymized or aggregated with any third parties for their own use.
We will not add or insert advertising on your personal device. We may use any information we collect to:
We may use anonymized Technical Information to:
We may share information, including personal data, with our third-party service providers, sub-contractors and agents (including BT, information technology and related infrastructure provider, internet service provider and customer service provider) to the extent reasonably necessary to provide you with the Services. For example, we use a third party platform for email and cannot communicate with you without disclosing your email address to our third party email provider. These third parties use any information we share only to support InLinkUK and our efforts to provide the Services. They are required to follow our express instructions and to comply with appropriate security measures to protect your personal data.
We may also share any information, including personal data with:
We may share anonymized Technical Information:
What are cookies?
We may collect information using “cookies”. Cookies are small data files stored on the hard drive of your computer or mobile device by a website. We may use both session cookies (which expire once you close your web browser) and persistent cookies (which stay on your computer or mobile device until you delete them) to provide you with a more personal and interactive experience on our Services.
Cookies we use
Our Services use the following types of cookies for the purposes set out below:
|Type of cookie||Purpose|
|Analytics and Performance Cookies||These cookies are used to collect information about traffic to our registration pages. The information gathered does not identify any individual visitor. The information is aggregated and therefore anonymous. It includes the number of visitors to our registration page, the websites that referred them to our registration page, the pages that they visited on our registration process, what time of day they visited our registration pages, whether they have visited our registration pages before, and other similar information. We use this information to help operate our Services more efficiently, to gather broad demographic information and to monitor the level of performance of our registration process.|
You can typically remove or reject cookies via your browser settings. In order to do this, follow the instructions provided by your browser (usually located within the “settings”, “help” “tools” or “edit” facility). Many browsers are set to accept cookies until you change your settings.
Further information about cookies, including how to see what cookies have been set on your computer or mobile device and how to manage and delete them, visit www.allaboutcookies.org and www.youronlinechoices.com.uk.
Data protection laws give you certain rights over the way in which your personal information is stored and used by companies. For the information we collect, you may have the following rights:
You can contact us using the details below to ask us to erase, amend, ‘port’ or object to the processing of your personal information, as appropriate.
If you are unhappy with how your personal information has been used, you have the right to lodge a complaint with the data protection supervisory authority – the Information Commissioner’s Office, a link to their website is here.
There are certain communications regarding your use of the Services, for example responding to a question from you, which are necessary for the operation of the Services. You will continue to receive these emails, if appropriate.
Certain websites you visit may provide options regarding advertisements you receive. For more information or to opt out of certain online behavioral advertising, please visit http://www.aboutads.info.
Under data protection law you have the right to know what information we hold about you. If you would like a copy of some or all of your personal information, write to us at:
firstname.lastname@example.org or InLinkUK, Met Building, 22 Percy Street, London, England, W1T 2BU.
In your request, please make clear: (i) what personal data is concerned; and (ii) which of the above rights you would like to enforce. For your protection, we may only implement requests with respect to the personal data associated with the particular email address that you use to send us your request, and we may need to verify your identity before implementing your request. We will try to comply with your request as soon as reasonably practicable and in any event, within four weeks of your request.
All information you provide will be stored by, and may only processed in the United Kingdom, except as set out in the “International Data Transfer” section above. The security of your information is important to us. We encrypt personal data we store about you. We also encrypt WiFi connections for compatible devices. To determine whether your device is compatible, please visit here.
Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your information, we cannot guarantee against access to your personal data by unauthorized third parties. The security of your data transmitted to or through our Services is at your own risk. Once we have received your information, we will use appropriate and necessary administrative, technical and physical controls to prevent unauthorized access.
If an unauthorized person gains access to your information we will notify you as soon as feasible at the last email address you have provided to us unless we determine that no harm is reasonably likely to occur from the unauthorized disclosure. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account you might have with us has been compromised), please immediately notify us of the problem by contacting us using the details in the “Contact” section below.
Structures may include one or more USB ports. Our USB ports provide electricity to charge your devices and cannot collect any information from your device.
The Services are not directed toward children under 16 years of age nor does InLinkUK knowingly collect information from children under 16. If you are under 16 years of age, you are not permitted to submit any personal data to InLinkUK. If a parent or guardian becomes aware that his or her child below the age of 16 has provided us with information without their consent, he or she should contact us using the details in the “Contact” section below. We will delete such information from our files as soon as reasonably practicable.